Guinness

Copper lid

An old-style copper lid used for brewing Guinness

A copper lid from 1936 that was used in the Guinness factory.

A vintage Guinness logo

Vintage Guinness logo at the Guinness factory

One of the massive circular display stand at the Guinness Storehouse which shows an original Guinness logo.

Lisa tries her first pint of Guinness

Lisa drinking Guinness in Dublin

Lisa samples her first pint of Guinness in the Oxygen Bar - an amazing 360 degree view over Dublin at the end of the Guinness tour.

The Guinness factory tour is possibly one of the best tours I've taken in a long time. There's a clear affection for their brand and history, even if the company is now owned by Diageo, a massive global corporation. Ignoring that fact, it's interesting to see how the company developed and there are a fair few lessons entrepreneurs could learn from Arthur Guinness, even today.

Outside the Guinness Storehouse

Entrance to the Guinness Storehouse

This was just before we took out tour of the Guinness Storehouse at St James' Gate. Once you go inside though, there's a cool effect where they have video in place of the old windows. As you're waiting in line, you see the silhouettes of workers going past and olde worlde carts and horses.

Tickets for the Guinness Tour

Guinness Storehouse, tour tickets

I loved the design on these Guinness tickets, the fact that they sport some vintage Guinness adverts, and that each one is different. I don't know how many different versions are available, but considering they've got a couple of centuries worth of promo material, they shouldn't be running out of ideas anytime soon.

Arthur Guinness's 9,000 Year Lease

The 9,000 year lease for St James' Gate in Dublin

We took one of those tours around the Guinness Storehouse in Dublin. Since Guinness is a drink I passionately avoid, the reverence with which the brand is treated can be quite bemusing. However, it's fascinating to see how the Guinness identity has been developed over the years.

Part of the lore of Guinness is the 9,000 year lease that Arthur Guinness signed for their premises at St James' Gate in Dublin. They say that he was so confident in his fledgling business that he happily signed the lease.

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